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Emi Details. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. To learn more or opt-out, read our Cookie Policy. In the past year we've seen a flurry of interest in the idea of a connected watch, coming from everyone from established players like Nike and Fossil, to startups like Allerta with its Pebble Smartwatch.
For the most part, everyone has been working on making devices that out-"smart" one another — in some cases even working to build SDKs and app stores for downloadable software. In the meantime, Japanese manufacturer Casio has been lurking in the background, plotting how to sell its more traditional designs in this emerging market. You see, Casio got into the smart watch game early on with its Data Bank devices in the 80s, but in recent years it hasn't been quite the innovator it once was.
Even so, its G-Shock line of ruggedized plastic watches have seen a big resurgence in popularity since the mids, owing to their retro look, durability, low price, and cachet among the streetwear crowd. Casio's reply to the modern crop of smart watches is the GB; a classic four-button G-Shock body that adds Bluetooth 4.
As we've mentioned before, watches are jewelry first, and timepieces second. If a watch doesn't look good, you're not going to want to pay money for it, regardless of how long its feature list is. Read on and find out. The GB— is a chunky, plastic, multi-function watch, and fans of Casio's G-Shock series will find a lot to like about it.
In fact, it looks so similar to some of the company's other pieces that unless you're familiar with the lineup it can be hard to tell the difference. The size and weight of the GB — about 50 x 50mm 2 x 2 inches and 64 grams 2.
It only outweighs the solar-powered GKG-3 by a single gram, and despite its large size it's comfortable to wear and doesn't attract too much attention. The body and strap on my unit are both made from the same high-gloss black plastic and contain deep blue accents, but the watch is also available in both red with black and yellow, and white with blue. It's roughly the same size as Casio's other series watches, but it makes space for two additions: alert animations and a Bluetooth indicator to let you know at a glance if your phone and watch are currently connected.
It also features the G-Shock line's name-inspiring shock resistance, a vibrating buzzer for alerts, water resistance to 20 bars of pressure, and an LED backlight.
Casio is using low-power Bluetooth 4. In fact, Casio quotes two years on a single CR lithium coin. We only got days of use out of Sony's SmartWatch on a single charge, and Allerta's Pebble will need to be charged at least once a week. The GB lasts more than a hundred times longer. Unfortunately, Bluetooth 4. At this point, the company is only claiming compatibility with half a dozen Medias branded devices produced jointly by itself and NEC.
I asked Casio what was keeping it from expanding the lineup to reflect the recent announcement of Bluetooth 4. Since both the iPhone 4S and new iPad have Bluetooth 4. Casio isn't trying to break a ton of new ground with the GB's Bluetooth features. Inside, the watch is mostly the same old G-Shock, but adds half a dozen or so functions that exploit its connection to your smartphone. The big ones are email and voice call notifications, Find Me, a dropped connection notification, and automatic time adjustment.
Some of the first things you'd want to add to any Bluetooth-enabled watch are telephone and email notifications, and Casio does a good job here. When you get a new call or message the LCD on the watch displays a notification animation and a name from your address book if you get a voice call or SMS, or just a phone number if you don't have a record for the sender.
SMS messages start with an "S" while emails start with "E" followed by the name of your account. Perhaps the biggest standout feature on the GB is Find Me, which makes your misplaced phone ring and buzz wildly for about 15 seconds, temporarily overriding your device's volume setting.
Bluetooth only has a foot range, which could be a problem if you live in a larger house, but I didn't have any problems locating the phone in my modestly-sized apartment. The watch also has a dropped connection notification that lets you know when it loses its Bluetooth link with your phone, alerting you if you accidentally leave it somewhere, and letting you know when you walk outside of Find Me range.
Find Me and dropped connection notifications work more or less exactly as expected, connecting your watch to your phone in simple but useful ways. While it seems trivial, the reduced friction from not having to wake up your computer, go to a webpage, and enter your credentials made the feature a lot more pleasant to use than something like Find My Phone.
In an incredible feat of laziness, by the end of my time with the device I found myself using Find Me rather than taking a split second to glance around my living room — a triumph of convenience over efficiency.
All in all, the Bluetooth functions seemed well thought out and completely unobtrusive. Things like setting an alarm or timer are orders of magnitude more difficult than doing the same on a touchscreen.
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