Starting auspiciously during the late Seventies UK punk scene, BOY quickly gained notoriety and rose from a local curiosity in London to an international, anarchic symbol for willful pop youth. It cleverly chronicles the legacy of the brand; you can download it here and stream it on Spotify below. Before you started the label, Stephane, what was your role in the London art and music subculture?
It was the beginning of my life. Along with importing the best dub sounds never heard before in the UK, the shop became a place of worship for the style kids of London. At that time, my association with Billy Idol was already pushing towards the dawn of punk and the creation of BOY. What was your relationship to Malcolm McLaren in those early days? Raynor: I went with a few guys and Malcolm down to Kings Road to look at a shop he wanted to open, which soon afterwards became the legendary Let It Rock.
I started by selling Fifties clothing to him. The shop itself was amazing. It had Bakerlight radios outside and inside it was like a scene from a Dickens novel with Teddy Boys combing their hair, dwarves, circus freaks and half-naked girls in latex… It was superb.
What led to you officially start the BOY brand? Raynor: Acme days were over, and it was time to move on up. So we decided we wanted to leave our basement and appear on the Kings Road. We called the new shop BOY and it caused a big reaction as most shops back then were called things like Jean Machine and the staff had afro hair. It was pure black and chrome decadence.
Raynor: The shop being raided by police on the first day of opening, getting arrested for various offenses, windows being smashed, the enraged public, Sid Vicious coming in wearing high heels and tourists being afraid to come into the shop in case they got spat on. BOY had a great reputation! What was a breakthrough moment when you realized the brand was a true phenomenon? According to my P. In second hand stores and charity shops the world over, original BOY pieces became the most fetishised of finds.
Then, in rumours began to circulate that the legendary label was returning. True to the original spirit of BOY, Sick was not a shop in any conventional sense, but a rather continually shape shifting whirlwind of basement parties, living art instillations and design studios.
Close menu. Log in. Close cart. The Nazi Parteiadler eagle. Commercial and finance director Paul Falador said: "We were surprised when we saw the comparison. Meanwhile an international petition, signed by more than people, has called on online distributor ASOS to stop selling Boy London merchandise.
A spokeswoman for ASOS confirmed it had received "a handful" of customer complaints. LSE students hid kippot from Israeli ambassador protesters. Royal Court theatre apologises 'unreservedly' for giving billionaire character a Jewish name. Two men arrested following West Ham fans' antisemitic chants. The JC offers several email newsletters to keep you updated with our news, features and comment.
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